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African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 18 Jul 2018

Startups invited to apply for AppsAfrica Innovation Awards
Startups invited to apply for AppsAfrica Innovation Awards

Startups have been invited to apply for the fourth annual AppsAfrica Innovation Awards, which celebrate the best in mobile and tech from across Africa...

By Tom Jackson 16 Jul 2018

#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

LinkedIn Sales Navigator via .
Mobility to rule video in 2018

Video production and viewing become more challenging as goldfish attention span proves longer than a human's...

By Priscilla Kennedy 1 Jun 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

If the future in Africa is mobile, identity verification is paramount
If the future in Africa is mobile, identity verification is paramount

Mobile operators are becoming an important provider of, and platform for, a growing range of services. As a result, the ability to verify customer identity is becoming a business imperative for mobile operators...

By Sherry Zameer 25 Apr 2018

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 23 Apr 2018

Google Go now available locally
Google Go now available locally

Google has announced that its Google Go app, which provides a "lighter, faster way to search", is now available locally...

By Ilse van den Berg 12 Apr 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Mobile app fatigue - what is it and what can you do about it?
Mobile app fatigue - what is it and what can you do about it?

Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-fatigue" is now a thing...

By Lynette Hundermark 1 Feb 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

#AfricaCom: How innovation is better in Africa
#AfricaCom: How innovation is better in Africa

Toby Shapshak, editor-in-chief of Stuff Magazine, shared some thoughts on how innovation is better in Africa at AfricaCom 2017. He highlighted some specific innovations to illustrate how the continent is leapfrogging into the future... (video)

By Ilse van den Berg 8 Nov 2017

#AfricaCom: What is an African broadcaster in a multi-platform world?
#AfricaCom: What is an African broadcaster in a multi-platform world?

AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content...

By Juanita Pienaar 8 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 22 Aug 2017

Marketers in Africa should leverage mobile as an amplifier
Marketers in Africa should leverage mobile as an amplifier

Mobile is rapidly outpacing traditional channels such as television and print as the medium of choice by African consumers for accessing information and entertainment.

By Werner Lindemann 24 May 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of Offer Zen as well as a number of noteworthy apps such as Snap Scan, Pondering Panda, and Apps Against Ebola...

By Ilse van den Berg 24 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information...

By Sam Smith 16 May 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

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