As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...
Jessica Tennant 22 Jun 2018
Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...
Jessica Tennant 15 Mar 2018
The advent of social media has provided brands with an undisputed marketing opportunity - a direct customer engagement and promotional platform, where brands can build their identity and loyalty to their heart's content. But all good things come with a price...
Shan Radcliffe 28 Feb 2018
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...
Jessica Tennant 7 Feb 2018
An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy...
Jessica Tennant 17 Aug 2017
Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too...
Vaughan Patterson 18 Apr 2017
After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...
Greg Mason 28 Mar 2017
Launched in May, Tunisian startup YallaRead has gained quick traction by allowing users to share books for free...
Tom Jackson 23 Jun 2016
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...
pierre cassuto 21 Jul 2014
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria.
Chris Moerdyk 3 Oct 2013
Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
Evan-Lee Courie 25 Mar 2013
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
Jeanniey Mullen 3 Feb 2013
LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
Ilse du Plessis 16 Jan 2013
The Media Institute of Southern Africa (MISA) has trained Malawi journalists on child reporting. An initiative MISA programme specialist for Media Freedom Monitoring and Research, Levi Kabwato describes as an on-going effort towards empowering journalists to report informatively and positively on children and child rights.
Gregory Gondwe 16 Nov 2012
Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative.
Gregory Gondwe 16 Nov 2012
Research on Kenyan media audiences has revealed that Kenya is more urban than 12 years ago as the population becomes more affluent. This is according to a countrywide research conducted by research firm Synovate under the Kenya Audience Research Foundation (KARF) also reveals the growing popularity of entertainment content.
Carole Kimutai 26 May 2011
Although the World Press Freedom Day Commemoration falls on 3 May every year, Malawi media started commemorating the day on 23 April 2011.
Gregory Gondwe 26 Apr 2011