Enterprise Foods is facing a reputation nightmare. Bonnie Ramaila gives a few tips on how she thinks the company should approach the crisis...
Bonnie Ramaila 6 Mar 2018
The source of the world's largest Listeriosis outbreak has been traced to an Enterprise Foods facility in Polokwane, Limpopo...
Lauren Hartzenberg 5 Mar 2018
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Marsland 8 Feb 2018
In six years South African natural haircare brand, AfroBotanics, went from being manufactured in founder Ntombenhle Khathwane's garage to a fully equipped factory in Midrand...
Lauren Hartzenberg 30 Nov 2017
Shaheen Rajabally launched Natura Sugars - the only range of truly unrefined sugars in South Africa and exclusively sourced from Mauritius. We asked Rajabally to tell us the sweet story of Natura Sugars...
Cari Coetzee 2 Nov 2017
NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...
Jessica Tennant 9 Oct 2017
Retail futurist Howard Saunders discusses some of the shifts in consumer mindset and retail brand innovation...
Lauren Hartzenberg 14 Sep 2017
Maryla Masojada from Trade Intelligence discusses the trends affecting the produce supply chain and their impacts on the way companies do business...
Lauren Hartzenberg 12 Sep 2017
She Leads Africa has opened applications for its Dark and Lovely x SLA Beauty Accelerator, a 10-week entrepreneurship development programme...
Tom Jackson 23 Aug 2017
In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...
Lauren Hartzenberg 25 May 2017
Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...
Cari Coetzee 24 May 2017
While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...
Danette Breitenbach 16 Mar 2017
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisèle Wertheim Aymés 25 Jan 2013
As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
Chamendran Naidoo 23 Jan 2013
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
Mike Freedman 17 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013