Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Snapchat expands MENA video library
Snapchat expands MENA video library

Broadcasters are working on popular series for Snapchat's Discover page, with 32 shows across entertainment, sport and food...

4 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Role of sustainable packaging in brand preservation
Role of sustainable packaging in brand preservation

With sustainability and recycling on the legislative agenda globally, it's only a matter of time before non-sustainable practices are met with penalties; and brands are taking preventative measures...

29 Nov 2018

Leading disruption
Leading disruption

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape...

Issued by Kantar Millward Brown 28 Nov 2018

MTN celebrates 20 years in Uganda with new campaign
MTN celebrates 20 years in Uganda with new campaign

A new campaign showing the value of connections was launched by MTN in Uganda to celebate 20 years of operations...

28 Nov 2018

Brand safety: It's about more than fake news
Brand safety: It's about more than fake news

While brands have come under increasing scrutiny for funding fake news sites, however inadvertently, it's not the only online reputational risk they face...

By Neil Pursey 22 Nov 2018

Brands are so much more than just a logo
Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

Corporate reputation depends on brand trust
Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields
Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

TVC Communications, Nigeria, rebrand.
TVC Communications launches new brand identity

Nigeria's leading independent TV, radio and online broadcasting company, TVC Communications, has unveiled a new brand identity for its market leading family entertainment channel, TVC...

6 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .
#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jarred Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .
#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

M&C Saatchi Abel was one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at the Digital Agency Showcase at Red & Yellow School. Founding partner Jason Harrison explained why Miley Cyrus is more influential than Stephen Hawking...

By Leigh Andrews 2 Nov 2018

Mauritius Union Group rebranded as MUA.
HKLM rebrands Mauritius Union Group

HKLM has completed a strategic rebrand for the Mauritius Union Group, which expanded across various African markets...

2 Nov 2018

Affluent Afrillennials choose brands with social conscience
Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

First ever South African BrandZ ranking reveals growth potential for local brands
First ever South African BrandZ ranking reveals growth potential for local brands

The report, released today by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets...

Issued by Kantar Millward Brown 31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .
#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Evan Milton of Ogilvy SA kicked off last week's Digital Agency Showcase with insights into what it means to be an advertising agency in these digital, connected times and shared the power of co-authoring brave work with brands...

By Leigh Andrews 30 Oct 2018

Rollersigns takes market by storm with all-new advertising possibilities
Rollersigns takes market by storm with all-new advertising possibilities

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

Using innovation to improve livelihoods in Africa
Using innovation to improve livelihoods in Africa

There is an accelerating pace of change as Africa begins to reshape its economic destiny - Coca Cola explains its innovation strategy on the continent...

By Jacques Vermeulen 25 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands
Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands

Experts from 17 WPP companies across South Africa share insights in the report...

Issued by Kantar Millward Brown 24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

Packaging trends unpacked at GLBA Shanghai conference
Packaging trends unpacked at GLBA Shanghai conference

It takes intervals of mere seconds for a package to delight the consumer and shopper. The first two seconds is when a consumer notices the pack and the second is when the decision is made to purchase...

18 Oct 2018

What Generation Z wants - how to attract the "next" generation to your brand and business
What Generation Z wants - how to attract the "next" generation to your brand and business

Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

By Bronwyn Williams 17 Oct 2018

African brands are among fastest-growing globally
African brands are among fastest-growing globally

African nation brands advance in brand value, with six out of the world's 10 fastest-growing coming from the continent...

16 Oct 2018

Youth perspectives: Pet peeves and thrills of brand content on social media
Youth perspectives: Pet peeves and thrills of brand content on social media

It's time for the millennials to step aside, because Generation Z, the most connected generation of our time has already entered the workforce...

By Carmen Murray 15 Oct 2018

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