Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Elon Musk © .
Does influence come at too high a price?

Steve Jobs, Mark Zuckerberg and Cheryl Sandberg all achieved celebrity status and added clout to their companies' social media presence. But once you hitch a personality to your brand, their actions (good or bad) are nearly impossible to uncouple from their business...

By Estelle Nagel 13 Sep 2018

100 Most Influential Young Africans
100 Most Influential Young Africans

South Africa's award-winning entrepreneur, founder and chief of DNA Brand Architects, Sylvester Chauke, has made the 2018 list of 100 Most Influential Young Africans...

12 Sep 2018

Customer service remains top of the list
Customer service remains top of the list

Customers choose brands that value them and understand their needs...

By Werner Theron 4 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

The Mann brothers - Mic, Shayne and Kevin.
How to leapfrog your industry's disruption and future-proof Africa

Mann Made recently disrupted themselves before anyone else could with a rebrand. Here's how what started out as a wedding video company by three brothers in 2000 has transformed into a storytelling, forward-thinking, 65-employee strong experiential brand agency that hosts the SingularityU SA Summit...

By Leigh Andrews 4 Sep 2018

Mimi Kalinda, co-founder and managing director of Africommunications Group.
Innovation vital to Africa's DNA, but so is strategic communication

Innovation is a critical part Africa's DNA, but it only plays a part in shaping the continent's narrative when the world becomes aware of it...

By Mimi Kalinda 3 Sep 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Agencies and brands: Battle for the market
Agencies and brands: Battle for the market

Brand clutter is fast becoming the biggest challenge and barrier to revenue for many businesses both locally and internationally...

By Keenan Bouwer 23 Aug 2018

Focus on the moments that matter with Uber Kenya
Focus on the moments that matter with Uber Kenya

Grey Africa has produced Uber's first local integrated campaign in Kenya...

22 Aug 2018

Sebastian Padilla, cofounder of Anagrama Studio and Loeries 2018 design jury president. © Al Nicoll, Gallo Images.
#Loeries2018: How to press the refresh button on your creativity

The fifth speaker of the day was Sebastian Padilla, co-founder of Anagrama Studio in Mexico and also involved in a handful of other companies. He describes himself as 'a semi-adult', and in just 39 minutes, shared the essence of a typographically beautiful presentation on the power of collaborating and bouncing off others' strengths to unlock your own passions...

By Leigh Andrews 17 Aug 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: How brands with purpose unlock true business value

There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...

By Leigh Andrews 16 Aug 2018

Media deal to increase brand exposure for African rugby
Media deal to increase brand exposure for African rugby

APO Group and Kwesé Sports announce strategic alliance to promote rugby across Africa and the globe...

15 Aug 2018

The path to sustainable growth is customer acquisition (Part 1)
The path to sustainable growth is customer acquisition (Part 1)

Customer loyalty has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

By Tyron Sharnock 14 Aug 2018

Watch out Trump, China is taking Africa from under your nose
Watch out Trump, China is taking Africa from under your nose

Currently, the battle for supremacy on the African continent is being fought out between the leaders of Asia's two superpowers - China and India - and, for the most part, the United States is nowhere to be seen...

By David A. Andelman 13 Aug 2018

4 golden packaging rules for digital nomads
4 golden packaging rules for digital nomads

If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads...

10 Aug 2018

MTV Shuga launches three new campaigns
MTV Shuga launches three new campaigns

The MTV Shuga drama series has launched three new 'edutainment' campaigns to target its audience and educate them regarding HIV prevention and self-testing...

1 Aug 2018

Research shows BRICS has established itself as a global brand
Research shows BRICS has established itself as a global brand

The political alliance of BRICS nations has become a distinct global brand in its own right, research conducted by Brand South Africa shows...

1 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.
The next decade of BRICS

Chinese president shares thoughts on world's next decade, at BRICS Business Forum...

30 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

(L-R): Allen Semboze, Regional Head Africa of Unimoni, and Promoth Manghat, Executive Director of Finablr.
Unimoni rebrand targets 14 African markets

The UAE Exchange has rebranded its Africa Operations as Unimoni and announced plans to invest USD 100 million to expand its Africa operations over the next decade...

23 Jul 2018

Mandela Day celebrations at the UN in Kenya
Mandela Day celebrations at the UN in Kenya

Brand South Africa partners with the South African High Commission in Kenya to Commemorate International Nelson Mandela Day...

19 Jul 2018

Brands encouraged to rebrand to dotAfrica domain names
Brands encouraged to rebrand to dotAfrica domain names

As major brands like Absa register, use and promote .africa (dotAfrica) domain names, the effect on commerce, education, health and other sectors could be profound...

16 Jul 2018

Getty Images.
APO in exclusive Getty Images partnership

APO Group announces exclusive partnership with Getty Images for the Rugby Africa Gold Cup 2018...

11 Jul 2018

Absa embraces Africa with new brand
Absa embraces Africa with new brand

Reclaiming its African roots, the Absa Group, formerly Barclays Africa, has started trading on the Johannesburg Stock Exchange with a new share code (ABG) and a new corporate identity...

11 Jul 2018

NEPAD to transform into new AU Development Agency
NEPAD to transform into new AU Development Agency

The New Partnership for Africa's Development (NEPAD) transforms into the African Union Development Agency...

10 Jul 2018

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