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#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 19 hours ago

Nigerian startup Touchabl launches picture-searching app
Nigerian startup Touchabl launches picture-searching app

Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it...

3 days ago

Alika Dangote featured on the Nasdaq billboard in New York.
Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

Image credit: Marek Uliasz - .
Eight tips for building your personal brand

Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur...

By Stephen Marshal 20 Nov 2017

mSurvey launches first CX survey in Kenya
mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

16 Nov 2017

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

Using brands as a 'force for good'
Using brands as a 'force for good'

In line with Unilever's commitment to sustainable living, the company is spearheading efforts to help reduce the prevalence of iron deficiency anaemia in Nigeria, through Knorr Force For Good programme...

14 Nov 2017

Lucky Kwapa.
Brand campaign showcases stories of upliftment in Africa

Barclays Africa is celebrating Africa's indomitable spirit through a series of films in a new brand campaign...

10 Nov 2017

New Zee TV branding.
Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Africa's next generation influencers announced
Africa's next generation influencers announced

A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers....

3 Nov 2017

Respecting and connecting with the modern African consumer
Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Brands do not market effectively to women in Africa
Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Heineken invests in African creativity
Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'...

1 Nov 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

EasiPost Couriers. Credit: The Namibian/All Africa.
Namibia: Engineers deliver goods door-to-door

Enterprising Namibian students roll out door-to-door courier service, developing a new business model for their country...

By Ndama Nakashole 23 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)
Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

Hilton has committed $50m over the next five years towards the Hilton Africa Growth Initiative. The funds are intended for the conversion of around 100 hotels into Hilton branded properties...

6 Oct 2017

(c) atm2003 -
NAEB markets Rwandan tea under national tea brand

Rwandan tea will now be marketed under the Rwanda National Tea brand name as one of the ways to strengthen consumer confidence, as well as promote and ensure its competitiveness on the local and global markets...

By Peterson Tumwebaze 5 Oct 2017

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging

The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...

27 Sep 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations...

By Justin Probyn 27 Sep 2017

Brand categories. Image supplied.
New realities from brand motion study

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...

27 Sep 2017

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