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David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

Teaching an old dog new tricks
Teaching an old dog new tricks

Kyle Findlay from Kantar SA won best paper at the global ESOMAR Big Data World Conference in New York with The agony and ecstasy of teaching an old dog new tricks: from research agency to tech company...

Issued by Kantar TNS 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising
Marketers more likely to distribute video on social media vs. paid advertising

A new study shows how marketers use video to generate return on attention (ROA) by socialising business narratives rather than broadcasting them...

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

By Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018
Three key trends for African economic growth in 2018

Ecobank Group Research reveals three key emerging trends for Africa which it believes are strong evidence that Africa is on track for improved growth in 2018...

16 Nov 2017

Survey will offer key insights on influencer marketing
Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks...

14 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Hannari Slabbert
Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

Image via
Ericsson releases MEA Mobility Report 2017 at AfricaCom

Ericsson yesterday, 7 November 2017, in a briefing at AfricaCom 2017 released its Ericsson Middle East and Africa Mobility Report 2017, which predicts that LTE subscriptions will expand by 47%...

8 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change
Satellite broadband driving socio-economic change

In a brand-new report, YahClick and AfricaCom provide an in-depth case study series on the key developments of satellite broadband technology, featuring the successes and major milestones it has reached in bridging the digital divide...

Issued by AfricaCom 30 Oct 2017

Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

The Nielsen Shopper World Conference held in Abidjan, Cote d'Ivoire, has found that the country's modern trade arena has seen the greatest evolution in the last two years and holds the most potential for growth...

Issued by Nielsen 18 Oct 2017

Nigerians seek a 'next-level' shopping experience
Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 16 Oct 2017

34° in search of the Kenyan story
34° in search of the Kenyan story

The age-old practice of storytelling falls front and centre of the African experience: it's how information is disseminated, skills are exchanged, and histories are kept alive...

Issued by 34° 6 Oct 2017

Kenya election annulment: What are Kenyans talking about?
Kenya election annulment: What are Kenyans talking about?

On 1 September the Supreme Court announced that the Kenyan elections had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions...

Issued by Meltwater 5 Oct 2017

(c) Karol Kozlowski -
Pay-TV market reaches 23.7m African subscribers

Dataxis' latest research shows the steady expansion of the pay-TV market in Africa. Following data publication for the second quarter of 2017, the total number of pay-TV subscribers reached approximately 23.7 million...

5 Oct 2017

(c) georgejmclittle -
Net traffic props up SA media sector

Spending on internet access contributed to the growth in South Africa's entertainment and media industry...

By Taschica Pillay 29 Sep 2017

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

Brand categories. Image supplied.
New realities from brand motion study

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...

27 Sep 2017

Multinationals seek local presence in Africa
Multinationals seek local presence in Africa

End of road for low-commitment investments in Africa: South Africa no longer automatic country of choice...

27 Sep 2017

Consumer spending leads economic recovery
Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends...

By Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry
Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world...

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

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