Through its integrated television and digital sponsorship campaign, MTN is proud to partner with CNN International on its programme to showcase Africa's social and economic progress. The advertising and sponsorship campaign is focused on the 'Africa View' infographics series, which runs on CNN International's highly popular television and digital platforms. Consumers will also have access to a dedicated news app for 'Africa View', when it's launched later in 2015.
The 'Africa View' vignette series airs within CNN's flagship news and current affairs programme 'Connect the World with Becky Anderson'. The series provides background and context to trends, figures and initiatives shaping the African continent. Dynamic, entertaining, modern and inspirational in style, the insert showcases topics and influential sectors driving African countries, from education and energy to technology and innovation.
Antonio Canto, Vice President, Advertising Sales, CNN International said: "We're delighted MTN and CNN's long-standing relationship continues to develop and grow. The development of the 'Africa View' segment is perfectly suited to reach a global audience, providing dynamic content and insights about the continent. We are proud to partner with MTN on this exciting new venture."
