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Loeries Special Section

#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?

You have the opportunity to choose from eight (four in the morning and four in the afternoon) Loeries MasterClasses on Thursday, 16 August, and learn from leading brand communicators.
#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?

For consideration is a MasterClass on female representation in the media, hosted by UK-based Women in Marketing. This MasterClass marks the first Women in Marketing global hub on the African continent.

Globally only 3% of creative directors are female and of the top 50 most influential CMOs, only 18 are women. The impact that under-representation of senior female executives has on the portrayal of women in the media, and the effects on our society and culture will be discussed by the who’s who of senior female executives in the region’s marketing and advertising industries.

On the agenda


  • The role that advertising and marketing industries must play in addressing gender equality.
  • Which areas of the sector can effect the most change.

Target audience


  • Senior managers
  • Directors
  • CMOs/CCOs
  • Senior creatives
  • Brand/marketing/Content managers and directors

When

Loeries Creative Week
Thursday 16 August
Durban ICC
10am – 1pm

Presented by

#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?

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