This unique and easy-to-grasp concept is not only aimed at South Africans, it's also targeted at international consumers in want of a true Mzansi meal. The flagship store is situated in the Design District in Rosebank, Johannesburg and opens on 4 March.
The Braai Shack concept is more than just an eating place - you can pick up all your braai gear, or pop in to the butchery section to purchase virtually any cut of fresh meat. Also on offer are catering and events services, so you can throw a party without having to stand behind the fire. Mike Baker, group product development and operations director and head chef said: “With a full butchery as well as fresh produce on offer, it's like a one-stop shop for all your braai requirements.”
Crafted on the vibey Tshisanyama typical of South African townships, the look is “shack aesthetic”, as architect Frans Bergh put it. And the design incorporates this too: pastel hues, peeling paint and corrugated iron, and you get The Braai Shack.
If you're looking to add a truly South African flavour to your dining, then this is something traditional with a twist. The Braai Shack offers a “local is lekker” menu that is as varied as our country's people. Pick your cut of meat or vegetarian option - whether a gap filler for those who are just peckish, or a giant portion for the makulu appetite - and they'll braai it to perfection. Then pile on some chakalaka or add a fresh salad and sit back to enjoy.
Go to The Braai Shack website at www.thebraaishack.com for more information.
