The announcement was followed by a commitment by Airbnb that it will invest $1m in community-led tourism projects in Africa through 2020.
The study shows that the typical Africa host on Airbnb earns $1,500 yearly and the typical listing on Airbnb is shared for 18 nights per year. Across the continent, hosts earned a total of $139m by sharing their homes with guests, and hosts on Airbnb keep up to 97 percent of the accommodation charge. The average host's age in Africa is 43 and the host community is evenly split between women and men. For many Africans, being able to turn their greatest expense - their home - into a source of additional revenue is good news. Home sharing is healthy tourism by virtue of being not only inclusive but also sustainable, helping people create new economic opportunities for themselves in the homes and communities where they live.
Home sharing helps emerging destinations welcome more visitors in a scalable and sustainable way. Since September 2012, there have been over two million guest arrivals on Airbnb in Africa and guests stay on average over four nights per stay. In the past year, 1.2 million guests used Airbnb to visit Africa - more than double compared to the previous year. Close to 60 percent of trips in the past year were booked by millennials - an increase of 36 percent compared to 2012 - and close to 20 percent of guests are travelling as part of a family.
Intracontinental travel accounts for the greatest share of guests, with African guests representing 29 percent of all incoming guests, followed by France, the US and the UK. With up to 97 percent of the accommodation charge remaining in the hands of hosts and almost half of all guest spending taking place in the neighbourhoods where they stay, the positive economic impacts of home sharing can be significant for emerging travel destinations.
Home sharing on Airbnb boosted the economy in South Africa by roughly $250m in the past 12 months, including host income and guest spending. While South Africa still represents the biggest market in terms of Airbnb guest arrivals, other countries are also increasingly benefitting from home sharing. In the past year, countries such as Morocco, Kenya, Tanzania and Nigeria have seen all seen guest arrivals’ growth of over 50 percent, with Nigeria noting a guest arrival growth of 325 percent.
The Executive Mayor of Johannesburg, Herman Mashaba, said: "Johannesburg is a city of inclusivity. As the new administration, our goal is to ensure equitable and sustainable growth, especially in our poorest communities. Any initiative that assists the city in accomplishing our goal is welcomed. The African continent needs to create entrepreneurial mindsets in the whole population, this can only be done if we show people that they already have the tools needed to participate in the economy."
Lehane said: “As tourism in emerging destinations is increasing, our platform helps to ensure this growth is inclusive and community-led by benefiting regular people, communities and local businesses that have sometimes never seen tourism dollars before. Airbnb can be a major engine for economic empowerment throughout Africa. We look forward to working with communities across the continent to harness their innovative spirit and technology on our people-to-people platform to help spread tourism benefits across Africa.”
Lehane is in South Africa this week to highlight the benefits that travel using Airbnb is bringing to Africa and to pledge Airbnb’s commitment to help build an engine for economic empowerment that boosts local families and their communities.
