Online Media News South Africa

Your customers are doing it - are you?

To blog or not to blog... your customers are doing it. The question is - are you? Blogs ('weblogs') are a force to be reckoned with. They have exploded onto the global scene, evolving rapidly from a miniscule technical fad to a media phenomenon. Businesses need to know how to deal with blogs, and must decide if and how to use this powerful new technology.

Blogs are offering customers and staff the ability to publish vast quantities of quality content to the Web with ease. Blogs are conversational, user-friendly, community-oriented tools, making them the medium of choice for communicating in the Connection Economy. Organisations need to be part of the conversation.

Blogs are not the only emerging technology revolutionising communication and collaborative efforts. Social Software and HyperNetworking Technologies are challenging long-established marketing, PR, CRM, R&D, knowledge management and advertising models. Customers are talking. Employees are talking. Suppliers are talking. The whole world is listening. Businesses need to answer the question: "Are you equipped to handle the changes?"

Business leadership guru's, TomorrowToday.biz, are running a Blogging Seminar to equip companies with the knowledge and tools to harness the value of information dissemination and democratisation.

Blogging, Wiki's; RSS; and Podcasting are not just fun toys; they're serious business tools that need to be strategically considered by companies regardless of their industry. The inherent opportunities synonymous with these tools also bring potential threats and should not be ignored. Applicable to all areas of a business, this conference has relevance across departments, including marketing, knowledge management, team development, recruitment, sales, R&D and corporate communications.

The presenters at this TomorrowToday.biz seminar need no introduction and include TomorrowToday.biz Corporate Connectivity Strategist, Mike Stopforth; Chief Imagination Officer, Barrie Bramley and Head of Intellectual Capital, Dr Graeme Codrington. The date is 10 November 2005 in Johannesburg. Visit www.tomorrowtoday.biz to complete an online application form or contact jan@tomorrowtoday.biz or Tel: +27 82 920 4714 for more detail or to reserve your seat.

About Mike Stopforth

Mike is the founder and CEO of Cerebra, a specialist in social media and social business consulting, education and implementation for corporate brands. Now as part of the Wunderman Group following its acquisition in 2013, Cerebra provides support to one of the largest digital agencies in the country...
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