Advertising News South Africa

The Bookmarks Awards 2015: All the winners

IAB SA announced the winners of the 2015 IAB South Africa Bookmarks Awards at Turbine Hall in Newtown Johannesburg on Thursday, 19 February 2015.
Gloo - Best Agency
Gloo - Best Agency

Now in its 7th year, the Bookmarks surpassed all expectations in the volume and quality of almost 800 entries received.

Josephine Buys - IAB SA CEO
Josephine Buys - IAB SA CEO

IAB SA CEO, Josephine Buys, commented on the winners' entries, "With brands truly embracing the power of digital our judges had the privilege of judging the most innovative digital work seen at the Bookmarks in its seven years."

A total of 13 Gold, 34 Silver, 44 Bronze certificates, 11 Individual Awards and four Special Honours winners were awarded on the night, an increase from 2014 when only nine Gold pixels were awarded. "Headed up by John Dixon, our international and 54 local judges ensured that each winning entry displayed excellence in digital creative work and execution while delivering measurable results."

The Winners of the 2015 IAB Bookmark awards are:

COMPANYGOLDSILVERBRONZETOTAL
24.com 112
Between 10and5 11
BNRY & Jupiter Drawing Room Johannesburg 112
Both Worlds 11
Burn Media 11
Cerebra 11
Creative Spark 11
Daily Maverick 11
DDB South Africa 22
Discover Africa 11
DStv Digital Media 11
Fogg Experiential Design & Ireland Davenport11
Formula D Interactive 11
Gloo 123
Gloo & Vizeum 1113
Hellocomputer 213
HKLM and The Kinetic 11
Injozi 22
Ireland / Davenport 22
Lighthouse and Gloo 11
Lighthouse Digital 11
Liquorice 134
Liquorice & Mindshare 11
Lowe and Partners Cape Town 11
M&G 11
MECGroup & AdVine 11
MECGroup & King James Group 11
Media24 11
MotionCityFilms 11
NATIVE VML 1113
New Media Labs 11
News24 11
OgilvyOne Cape Town 112
OgilvyOne South Africa 1124
OnNet 11
PHD Media South Africa 11
Primedia Broadcasting 112
Punk / King James Group 213
Quirk 1225
R.O.I. Digital 11
Retroviral 22
Rogerwilco 11
Saatchi & Saatchi Synergize 112
Snapplify 11
Society / Atmosphere / King James Group2125
Spree.co.za 112
Swipe Interactive 112
TEAMtalk Media 11
The-Media-Image 11
Thumbtribe 11
Times Media Live 11
Utopia 123
Vicinity 11
Webfluential 11

CORE AWARDS: Websites / Microsites / Mobisites

Brand, Commercial & Retail Websites
  • Quirk (SILVER) Collaborators: Capitec Studio - Capitec Bank Website
  • Saatchi & Saatchi Synergize (BRONZE) - Chas Everitt Website
Microsites
  • Hellocomputer (SILVER) - The Journal
  • Injozi (SILVER) - Ride Epic
  • Discover Africa (BRONZE) - HerdTracker: The world's first app to track Africa's great migration
  • Punk / King James Group (BRONZE) Collaborators: Narrative Truth / We Love Jam - Meet Your Match: Whisky Profiler
  • Fogg Experiential Design & Ireland Davenport Joint Entry (BRONZE) Collaborators: Bouffant Productions / Jury Music - An ordinarily extraordinary South African Adventure Microsite
Public Service sites
  • Utopia (GOLD) Collaborators: OUTSRC - Web developer - The Penguin Run
  • Hellocomputer (BRONZE) - Social feed

Publisher sites (mass appeal)

  • Primedia Broadcasting (SILVER) - EYEWITNESS NEWS
  • Media24 (BRONZE) Collaborators: OnNet / Spacestation - DRUM
  • Creative Spark (BRONZE) - www.etv.co.za
  • Times Media Live (BRONZE) Collaborators: Grenade - Sowetan LIVE

Specialist Publisher sites (smaller, niche audiences)

  • Between 10and5 (GOLD) - www.10and5.com
  • Both Worlds (GOLD) - ZANEWS
  • Hellocomputer (SILVER) - The Journal
  • OnNet (BRONZE) - Eatout.co.za relaunch

CORE AWARDS: Advertising & Search

Branded Content
  • King James Group / Society / Atmosphere (GOLD) Collaborator: Rob Smith - One Rand Man
  • Society / Punk / Atmosphere / King James Group (SILVER) Collaborators: Narrative Truth - Through the Eyes of a Child ("What do our children really learn from us?")
  • Retroviral (BRONZE) Collaborators: Gloo, Studio Republic - Castle Lager BraaiPhone
  • MECGroup & King James Group (BRONZE) Collaborators: Exponential Cape Town / PUNK Digital - Johnnie Walker Kings of Flavour
  • Retroviral (BRONZE) - Kreepy Krauly Wrangler
Display advertising
  • Ireland / Davenport (SILVER) - The Unskippable Skip Ad
Media Plan
  • Lighthouse Digital (SILVER) - Vodacom 20 Years
  • Gloo & Vizeum (BRONZE) - BMW 2 Series / Are you 2 Enough?
Native Advertising
  • OgilvyOne South Africa (GOLD) Collaborators: Hogarth Cape Town - Comedy Central "Own a piece of South Park"
  • MECGroup & AdVine (BRONZE) Collaborators: JWT Cape Town - Smirnoff Ice Double Black With Guarana / Explore The Night

Search Marketing

  • Quirk (GOLD) - Woolworths / Always On Media Campaign 2014
  • R.O.I. Digital (SILVER) - RE/MAX: Website Migration Recovery
  • Saatchi & Saatchi Synergize (SILVER) - Chas Everitt Search Campaign
  • The-Media-Image (BRONZE) - FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA
  • PHD Media South Africa (BRONZE) - Capitec | Credit Acquisition Campaign
  • Quirk (BRONZE) - Sun International SEO Campaign
  • Rogerwilco (BRONZE) - Direct Axis Illumination Campaign

Publisher Trade Marketing Campaign


  • Burn Media (BRONZE) Collaborators: MediaCom - Sony E3 Experience powered by Sony Experia Z2

CORE AWARDS: Email Marketing
Email Campaign

  • Liquorice (BRONZE) - What'sForDinner Wigwam

Email Publication

  • Spree.co.za (SILVER) - Spree.co.za Newsletters
  • Daily Maverick (SILVER) - First Thing & Weekend Thing Newsletter

CORE AWARDS: Social, Community & PR

Social Media Campaigns
  • Lowe and Partners Cape Town (SILVER) Collaborators: GSDH / Digital Match Creative / Resource Agency - Get me to 21
  • Utopia (SILVER) Collaborators: OUTSRC Web developer - The Penguin Run

Social Media Properties

  • Gloo (SILVER) - FNB Ideas Can Help
  • DStv Digital Media (BRONZE) Collaborators: Levergy / Neo@Ogilvy - SuperSport social media
  • Quirk (BRONZE) - Chamber of Mines South Africa: What's yours is mined

Use of User Generated Content

  • Gloo (GOLD) - FNB Ideas Can Help
  • BNRY & Jupiter Drawing Room Johannesburg (SILVER) - Design Indaba, ABSA Sponsorship / Make Think Become Did

CORE AWARDS: Application & Tools
Browser-based Software

  • 24.com (GOLD) - News24 Elections Maps
  • Liquorice (SILVER) - OMO Fast Kids
  • Vicinity (BRONZE) Collaborators: Group M / Native / OMG / Mediashop / PHD / Yonder / Lighthouse. - Vicinity Adserver Platform
  • Swipe Interactive (BRONZE) - WeChatBuilder

Games and gamification

  • Injozi (SILVER) - Ride Epic
  • DDB South Africa (BRONZE) Collaborators: B4Shaw / The Digital Union / Egg Films - Smuggle the Rainbow. Taste the Rainbow.
  • OgilvyOne South Africa (BRONZE) Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / South Africa Motion City Films - PoloTag
  • Liquorice & Mindshare (BRONZE) - What'sForDinner Trolley Dash

CORE AWARDS: Integrated/ Mixed Media

Data Inspired Creative
  • News24 (BRONZE) - News24 Elections Maps
Digital Installations and activations
  • Utopia (SILVER) Collaborators: OUTSRC - Web developer - The Penguin Run
  • NATIVE VML (SILVER) Collaborators: Niki Hattingh / Elise Ruddle / MEC - Media / Theunis Uys /Soft Light City / Bouffant / Stefan Hurter - Chocnology
  • Society / Atmosphere / King James Group (BRONZE) Collaborators: ThingKing - Dinnercam
  • BNRY & Jupiter Drawing Room Johannesburg (BRONZE) - Design Indaba, ABSA Sponsorship / Make Think Become Did
  • OgilvyOne South Africa (BRONZE) Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films - PoloTag

Integrated Multi-platform campaign

  • King James Group / Society / Atmosphere (GOLD) Collaborator: Rob Smith - One Rand Man
  • Gloo (SILVER) - FNB League of Innovators
  • OgilvyOne Cape Town (SILVER) Collaborators: Hogarth Cape Town - Comedy Central "Own a Piece of South Park."
  • Gloo & Vizeum (SILVER) - BMW 2 series
  • DDB South Africa (BRONZE) Collaborators: B4Shaw / The Digital Union / Egg Films - Smuggle the Rainbow. Taste the Rainbow.

Integrated Mobile campaign

  • Gloo & Vizeum (GOLD) - BMW 2 series
  • OgilvyOne South Africa (SILVER) Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films - PoloTag

CORE AWARDS: E-commerce
E-commerce Site

  • Thumbtribe (SILVER) - Unilever Deals
  • Spree.co.za (BRONZE) - Spree.co.za

CORE AWARDS: Mobile

Mobile Application/ Tool
  • NATIVE VML (GOLD) - Bookly
Collaborators: Stefan Hurter
  • 24.com (SILVER) - News24 Elections
  • Lighthouse and Gloo (BRONZE) - Vodacom "Java App"
Mobile Publication
  • No Awards

Mobile Site

  • Swipe Interactive (SILVER) - Soccer Laduma

Rich Media Advertising for Mobile Devices


  • No Awards

CRAFT AWARDS

Editorial (media - news, magazines, radio, and TV stations/networks)
  • M&G (SILVER) - mg.co.za
  • Cerebra (BRONZE) Collaborators: You & Me Design, Consillium Legal - Cerebra Editorial
  • Primedia Broadcasting (BRONZE) - 947
UX Design
  • New Media Labs (SILVER) - Pam Golding Properties Capture
  • Quirk (SILVER) - Capitec Bank Website
Graphic Design
  • Punk / King James Group (SILVER) Collaborators: Narrative Truth / We Love Jam - Meet Your Match
Tech. Innovation
  • Formula D Interactive (GOLD) - Blok app, a new tool for off plan property sales
  • Liquorice (BRONZE) Collaborators: Draft FCB - Amarula 25th Birthday
  • NATIVE VML (BRONZE) - Chocnology
  • Snapplify (BRONZE) - SnappBox
  • Webfluential (BRONZE) - Webfluential
  • HKLM and The Kinetic (BRONZE) Collaborators: IXD - Anglo American Mining Indaba Interactive Projection Table
Copywriting
  • OgilvyOne Cape Town (GOLD) Collaborators: Hogarth Cape Town - Comedy Central "Own a Piece of South Park."
  • Society / King James Group (BRONZE) Collaborators: Punk / Atmosphere / Rob Smith - One Rand Man
Use of online video, audio and music
  • Ireland / Davenport (SILVER) - The Walking Dead iPad Activation
  • Punk / King James Group (SILVER) Collaborators: Narrative Truth / We Love Jam - Meet Your Match
  • MotionCityFilms (BRONZE) - #RoadToRancho

Newswire

  • TEAMtalk Media (SILVER) - TEAMtalk Media Newswire

Research and Insights Projects


  • Liquorice (BRONZE) - Vaseline Skin Analysis In 60 Seconds

INDIVIDUAL & TEAM AWARDS

Best Editorial Team

ZANEWS - Both Worlds

Best Digital/ Media Strategist

Mike Jones - NATIVE VML

Best Creative/ Designer/ Copywriter/ Content Writer

Emile Rohlandt - Hellocomputer

Best Young Gun

Joe Crann - Soccerladuma

Best Community Manager/ Social Media Marketer

Keenan Harduth - Cerebra

Best Account/ Client Service Manager

Estelle Visser - Saatchi & Saatchi Synergize

Best Search Marketer

Brett Pringle - Rogerwilco

Best Journalist

Richard Poplak - Daily Maverick

Best Editor

Branko Brkic - Daily Maverick

Best Blogger

Diary of a zulu girl

Best Ad-Ops Team

MECGroup Ad Ops - MECGroup

SPECIAL HONOURS AWARDS

Best Agency

Gloo

Best Publisher

EYEWITNESS NEWS

Best Marketing Organisation

Unilever

Best Individual Contribution

Fred Roed - World Wide Creative

Unilever - Best Marketing Organisation
Unilever - Best Marketing Organisation
John Dixon - Jury President, Fred Roed - Best Individual Contribution, Josephine Buys - IAB SA CEO
John Dixon - Jury President, Fred Roed - Best Individual Contribution, Josephine Buys - IAB SA CEO

"This year's Bookmarks Awards was the perfect conclusion to a successful inaugural IAB Digital Summit made possible by BBC.com. Congratulations to all of the winners - our independent panel of local and international judges were extremely impressed by the high calibre of work we received this year, which was on par with international benchmarks. We would also like to say a big thank you to Savanna and all our other sponsors, without whom this incredible night would not have been possible," says Josephine Buys, CEO of the IAB SA.

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