Sonal Dabral, vice chair, group CCO, Ogilvy India and One Show Film jury member, had plenty of nice things to say about “Anti-Manifesto", a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler. In the embedded video below he explains a bit more about why the work spoke to him.

You can view this and other Art Directors’ Club and One Show entries by browsing this year’s entries and don’t miss the 97th Annual ADC Awards on 7 May 2018 and the One Show Creative Week Festival from 7 to 11 May 2018 in New York City – visit our One Show special section for all the latest updates.