Winners of the Festival of Media Global Awards 2018 announced

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The event was hosted at the Rome Cavalieri in Rome and 80 trophies were given out at the ‘Alice in Medialand’ themed awards show.

Big winners

Touché! Canada, an agency under the PHD network, dominated proceedings taking home 6 gold and also winning the Agency of the Year awards. Touché!’s campaign Data vs Car for the VIA Rail Canada was additionally awarded the grand prix for the Campaign of the Year.

Taking home a total of 19 trophies to eight different countries, MediaCom was awarded the prestigious Agency Network of the Year Grand Prix, impressing with a variety of fantastic campaigns.

Proving its global appeal out of 53 countries entered the awards saw winners from 27 countries, with UK leading the way with 19 wins, followed by Canada (10), the US (7) and Israel and China both taken home five trophies each.

Three juries

For the first time there were three juries, dedicated to Media, Insight and Technology and Content. The media jury was led by Jon Halvorson, Global VP, Media, Digital and Data for Mondelez, the Insight and Technology jury was chaired by Phil Wade, CMO of Jetstar and George Webster, EMEA content marketing lead for HP led the Content jury through the discussions.

The Festival of Media Global Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the world. Judged by an innovative, respected and diverse panel of regional brand marketers and industry experts, the programme is a prestigious event rewarding the very best work.

Complete list of winners

Campaign of the Year: Data vs Car, Touché! PHD
Agency of the Year: Touché! PHD
Agency Network of the Year: MediaCom
Independent Agency of the Year: Mediaplus

Best Influencer Campaign

Bronze: In Romania, Winter is Not Coming – UM Romania
Silver: Skoda x Handsome Dancer “CoinciDance” Campaign – PHD Taiwan
Gold: Is it okay for guys? – PHD UK

Best Branded Content in traditional/non-digital channels

Bronze: Continuity Bat – PHD UK
Silver: Oops – Havas Media
Gold: Got Next – High School Basketball League - Mindshare

Best Branded Content in digital channels

Bronze: JLR – The Discovery Adventures – Mindshare UK
Silver: Puck Cook with Her – PHD UAE
Gold: #BeHeard – AJ Fight of the Century – Havas Media Group UK

Best Use of Content

Bronze: Wiggle While You Brush With Macleans – PHD Media Australia
Silver: Lo Chingón Está Aquí (Lady Prieta) – MediaCom Beyond Advertising Mexico
Gold: Batman Barges In – PHD United Kingdom

Best Use of Live Streaming

Bronze: Mountain Dew League – OMD
Silver: The Luckiest Media Campaign Ever – Sid lee Media
Gold: Live from Inside the Human Body – MediaCom

Best Use of AR/VR Technology

Bronze: Hijacked Highway - Mccann Lima Peru
Silver: A Sedan RE-Imagined - Touché! PHD Canada
Gold: The app that made milk cartons sing! - Touché! PHD Canada

Best Local Execution of a Global Brand

Bronze: “I’m Sorry, Mom” (A song of forgiveness) – Mediacom Indonesia
Silver: LetOutTheSour – MediaCom MENA Saudi Arabia
Gold: I don't roll on Shabbos – Mediacom Israel

Best Use of Data and Insight Award

Bronze: Is it ok for guys? – PHD UK
Silver: Theraflu Flu Tracker – Mediacom Russia
Gold: Data Vs Car - Touché! PHD Canada

Best Use of Gamification

Bronze: Turning KFC into Gamers Playground – Mindshare China
Silver: Sunlight Smart Water Saver Game - Digitata Insights South Africa
Gold: LetOutTheSour – MediaCom MENA Saudi Arabia

Best Use of Geo-Location

Bronze: The Parking Space Search Feature. Live Premiere in Berlin – Mediaplus Germany
Silver: Theraflu Flu Tracker – MediaCom Russia
Gold: Data vs Car – Touché! PHD Canada

Best Use of Mobile

Bronze: The Lenz - Mediacom Germany – Mediacom Germany
Silver: The App That Made Milk Carton Sing! – Touché! PHD Canada
Gold: Pocket Dentist – Red Fuse Communications India

Best Use of Programmatic

Bronze: Double 11 goes global – Wavemaker Hong Kong
Silver: Trimester targeting with Huggies – Mindshare China
Gold: The VW In-Market project – OMD Denmark

Best Use of Technology

Silver: BabyFace – Mediacom Israel
Gold: Race TV – Wavemaker Hungary

Best Use of Digital Media

Bronze: Crushing the biggest shopping day on the planet – Mindshare China
Silver: Amazon Echo – The World's First Alexa-Powered Ad – Initiative UK
Gold: Spoiler-Mite: The Game of Thrones Spoiler Blocker from Marmite – Mindshare Sri Lanka

Effective Use of E-commerce

Bronze: Trimester targeting with Huggies – Mindshare China
Silver: The Secret to Success is... Timing – Manning Gottlieb OMD UK
Gold: Euphoria Marketing – Touche PHD Canada

The Effectiveness Award

Bronze: Food Love Stories – MediaCom United Kingdom
Silver: Wiggle while you brush with Macleans – PHD Media Australia
Gold: Steal your boyfriend's shampoo – MediaCom Warsaw Poland

Collaboration Award

Bronze: P&G My Black is Beautiful | The Talk – Hearts and Science United States of America
Silver: Live from Inside the Human Body – MediaCom United Kingdom
Gold: The app that made milk carton sing! – Touché! PHD Canada

Best Event, Experiential or Sponsorship Campaign

Bronze: Mountain Dew League – OMD United States of America
Silver: Budweiser Goal-Synced Arena – UM Canada
Gold: Nayi Soch: New Thinking – Mindshare India

Best Engagement Strategy

Bronze: Build Australia – UM Australia
Silver: Pumpkin Spiced Latte – Manning Gottlieb OMD United Kingdom
Gold: Spark Santaline: One phone call, two magical Christmases – PHD New Zealand

Best Multi-screen Campaign

Bronze: Make the Future – National Geographic United Kingdom
Silver: #LifeInHel - Dagmar Ltd Finland
Gold: beIN Bed Campaign – beIN SPORTS United States of America

Best Use of Real-time Marketing

Bronze: Rombot – UM Romania
Silver: The Secret to Success is... Timing – Manning Gottlieb OMD United Kingdom
Gold: Data vs Car – Touché! PHD Canada

Best Use of Traditional or Ambient Media

Bronze: Life Line - Havas Media Colombia
Silver: War for the Planet of the Apes, ‘Battle Of The Broadcasters’ – Mindshare United Kingdom
Gold: No Toilet No Wedding – Initiative India

Best Launch Campaign

Bronze: MailChimp Did You Mean? – PHD United States of America
Silver: Her Story is Our Story: The Laws of Gilead – UM LA United States of America
Gold: Lo Chingón Está Aquí (Lady Prieta) – MediaCom Beyond Advertising Mexico

Impact Award

Bronze: DB: Beer Bottle Sand – PHD New Zealand
Silver: Beautiful Lengths – MediaCom Israel
Gold: Pocket Dentist Red Fuse Communications India

The Creative Use of Media Award

Bronze: Virgin Trains Loves Car Rage – Manning Gottlieb OMD United Kingdom
Silver: O2 Oops – Havas Media United Kingdom
Gold: Gillette BabyFace – MediaCom Israel

Best Communications Strategy

Bronze: Do Donken – OMD Sweden
Silver: I don't roll on Shabbos – MediaCom Israel
Gold: MailChimp Did You Mean? – PHD United States of America

Special Award – Best Adtech/MarTech Platform

Winner Kia Lead Generation – Havas Media

Special Award – Brand Bravery Award

Winner Lo Chingón Está Aquí (Lady Prieta) – MediaCom Mexico

Special Award – Inclusion Awards

Winner MediaCom UK – MediaCom