BizTrends 2018

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Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar Millward Brown 17 hours ago

Investment into African tech startups hit record high in 2017

Investment into African tech startups hit the highest levels since records began in 2017, with 159 startups raising in excess of $195 million...

22 hours ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

14 hours ago

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week...

20 hours ago

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

1 day ago

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 1 day ago

The who, what and why of the Ugandan Knuckles meme

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this...

By Andy Walker 1 day ago

#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 2 days ago

World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

By Andy Walker 2 days ago

Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said...

2 days ago

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...

By Tom Manners 11 Jan 2018

#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards...

1 day ago

UK's Guardian daily goes tabloid to cut costs

Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs...

1 day ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

2 days ago

Facebook updates News Feed to make friends a priority

LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network...

2 days ago

Facebook joins Europol talks to fight Islamist propaganda

THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda...

2 days ago

Rio brings in state law cracking down on sexist ads

RIO DE JANEIRO - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines...

12 Jan 2018

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International

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

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