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Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 3 days ago

Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 3 days ago

E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 3 days ago

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Ghana's Kudobuzz makes second acquisition of year

Ghanaian startup Kudobuzz has made its second acquisition of the year, purchasing RetailTower, an e-commerce product that allows merchants to list their products across multiple shopping engines...

By Tom Jackson 12 Apr 2018

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

Easy steps to effective crisis communication

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straightforward, it is rarely the case...

By Madelain Roscher 3 Apr 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

A new dawn for Africa as 44 countries sign CFTA deal

The African Continental Free Trade Area Agreement (CFTA ) could enter into effect by the end of this year following signing by 44 countries yesterday at the 10th extraordinary African Union Summit...

By Collins Mwai 22 Mar 2018

Sharpening African manufacturers' competitive edge with technology

African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...

By Matthew Kibby 20 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

Online delivery startup Gulivery scales across Somalia

Somalian online delivery startup Gulivery has already expanded to the capital Mogadishu after its launch in Hargeisa last year, and is planning expansion across East Africa over the next few years...

By Tom Jackson 16 Mar 2018

#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

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