#YouthMonth

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Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

19 hours ago

Juliet Anammah, Jumia Nigeria CEO.
Building tomorrow's African e-commerce infrastructure

Jumia is building tomorrow's African e-commerce infrastructure with online and mobile marketplaces, providing services to consumers...

18 hours ago

Experience, it's more than entertainment

The future of retail, and indeed any business, is about selling solutions rather than products; creating an experience over an above an economic transaction...

By Bronwyn Williams 23 hours ago

#CannesLions2018: Experience Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Brand Experience & Activation and Creative eCommerce winners announced during the Experience award ceremony...

1 day ago

Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 2 days ago

Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa is an ideal market for brand holders and counterfeiters as growth in brand investment creates demand...

By Vanessa Ferguson 25 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

21 May 2018

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

21 May 2018

Latest consumer confidence for West Africa reveals mixed bag of sentiment

It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty...

Issued by Nielsen 16 May 2018

Latest consumer confidence in East Africa shows positive turn

In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102...

Issued by Nielsen 14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

Pilot study to overcome cash constraints for entrepreneurs

Mastercard and Unilever break down barriers to growth for micro entrepreneurs with first-of-its-kind digital lending platform...

9 May 2018

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