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Columinate on non-conscious insights as the measure of tomorrow

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

By Leigh Andrews 2 days ago

Midem and Trace team up to support African music industry

Midem has announced the launch of its High-Potential Markets Programme with the Trace channel, to support the African music industry...

2 days ago

#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 2 days ago

Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise Foods is facing a reputation nightmare. Bonnie Ramaila gives a few tips on how she thinks the company should approach the crisis...

By Bonnie Ramaila 6 Mar 2018

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

"The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners."

6 Mar 2018

Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Creating safer cities to help drive greater economic growth

The majority of the world's citizens reside in urban areas and when cities are managed effectively, they can provide their inhabitants with vital opportunities for economic development...

By Roy Alves 5 Mar 2018

The rise of the brand influencer

Influencer marketing today is very different from its origins of celebrity product placement and is proving more effective than digital ads, which are increasingly filtered out by ad blockers...

By Bradley Elliott 5 Mar 2018

Legally protecting your brand name in the social media age

The advent of social media has provided brands with an undisputed marketing opportunity - a direct customer engagement and promotional platform, where brands can build their identity and loyalty to their heart's content. But all good things come with a price...

By Shan Radcliffe 1 Mar 2018

The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

How to increase ad spend in Nigeria

There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?

By Mike Archer 23 Feb 2018

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Google and Common Ground launch 'Little by Little'

Partnering with Google, the Common Ground initiative has launched a global campaign that will support the Sustainable Development Goals.

1 day ago

'Panama Papers' law firm shuts down operations

PANAMA CITY, Panama - The law firm at the heart of the "Panama Papers" global tax evasion scandal that brought down two world leaders announced on Wednesday it would shut down operations, citing negative press and what it called unwarranted action by authorities.

1 day ago

Singapore launches public hearings on 'fake news'

SINGAPORE - Singapore on Wednesday launched public hearings on possible legislation to combat "fake news" which critics said could be used to curtail free speech.

2 days ago

Apple buys digital magazine subscription service

SAN FRANCISCO, USA - Apple announced on Monday it is buying digital magazine subscription service Texture, adding to the side of its business aimed at making money from online content or services.

3 days ago

American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

Two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing will be honoured with the New York Festivals Lifetime Achievement Award.

13 Mar 2018

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