The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

TVC Communications launches new brand identity

Nigeria's leading independent TV, radio and online broadcasting company, TVC Communications, has unveiled a new brand identity for its market leading family entertainment channel, TVC...

6 Nov 2018

#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jared Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

M&C Saatchi Abel was one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at the Digital Agency Showcase at Red & Yellow School. Founding partner Jason Harrison explained why Miley Cyrus is more influential than Stephen Hawking...

By Leigh Andrews 2 Nov 2018

HKLM rebrands Mauritius Union Group

HKLM has completed a strategic rebrand for the Mauritius Union Group, which expanded across various African markets...

2 Nov 2018

Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

First ever South African BrandZ ranking reveals growth potential for local brands

The report, released today by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets...

Issued by Kantar Millward Brown 31 Oct 2018

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Evan Milton of Ogilvy SA kicked off last week's Digital Agency Showcase with insights into what it means to be an advertising agency in these digital, connected times and shared the power of co-authoring brave work with brands...

By Leigh Andrews 30 Oct 2018

Rollersigns takes market by storm with all-new advertising possibilities

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

Using innovation to improve livelihoods in Africa

There is an accelerating pace of change as Africa begins to reshape its economic destiny - Coca Cola explains its innovation strategy on the continent...

By Jacques Vermeulen 25 Oct 2018

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