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mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

2 days ago

Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

Using brands as a 'force for good'

In line with Unilever's commitment to sustainable living, the company is spearheading efforts to help reduce the prevalence of iron deficiency anaemia in Nigeria, through Knorr Force For Good programme...

14 Nov 2017

Brand campaign showcases stories of upliftment in Africa

Barclays Africa is celebrating Africa's indomitable spirit through a series of films in a new brand campaign...

10 Nov 2017

Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Africa's next generation influencers announced

A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers....

3 Nov 2017

Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'...

1 Nov 2017

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

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International

Winners announced for 2017 Epica Awards

In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grands Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

1 day ago

SA's SJ Myeza presented with Young Guns 15 Creative Choice Award!

In addition to celebrating the full class of 32 winners at the ceremony that was held on Thursday, 16 November 2017, in New York, The One Club for Creativity revealed two additional special awards recognising the best of the best of young creatives age 30 and under.

1 day ago

Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams. Especially early on in the life of your company, money can be extremely tight if you are not creative and constantly looking for ways to make money, aside from your traditional business. Whether you call it an alternative revenue stream, a side hustle or any other appropriate description, the most successful entrepreneurs find additional ways to create income for themselves and their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington. The conference, titled 'Connecting Women Businesses Globally: Accelerating Growth Through Innovation and Technology' is sponsored by Microsoft, who is also hosting the event at their global headquarters in Washington State on 12-14 November 2017. This year's conference has a strong focus on technology, cybersecurity and innovation, issues that are pivotal to IWEC's sophisticated global network of women-owned businesses, whose combined revenue exceeds $25bn per year.

2 days ago

JWT creates "Be Famous Famous" campaign for One Show 2018 call for entries

The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicked off yesterday, Wednesday, 15 November 2017, with the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

2 days ago

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