Advertising Trends

Marketing & Media trends

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The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

#BizTrends2017: Programmatic promise for South African marketers

The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...

By Jaco Lintvelt 2 Feb 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

#BizTrends2017: Key advertising industry trends for 2017

Will brands be the next producers of great and long-form content in the industry? Johanna McDowell, chief executive of IAS believes they will...

By Johanna McDowell 12 Jan 2017

#BizTrends2017: Agencies need to observe, respond to marketers' changing needs

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

By John Little 12 Jan 2017

#BizTrends2017: The ad industry needs more beautiful stories

The advertising industry needs more work that stands out, "beautiful stories", says Carl Willoughby, executive creative director of OpenCo...

By Carl Willoughby 10 Jan 2017

The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015