Advertising Trends

Marketing & Media trends

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#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...

By Brett Morris 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: The collaborative SA film producer-consumer cycle

OJ Van Jaarsveld of Young Guns Films says there are four main South African audience trends directly influencing what the film industry is doing, along with eight local film production trends, which in turn will affect the audience...

8 Jan 2018

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

#BizTrends2017: Programmatic promise for South African marketers

The competition for consumer's attention between brands in the digital media space is ever increasing and everywhere you go today on the internet there is some form of advertising following you...

By Jaco Lintvelt 2 Feb 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

#BizTrends2017: Key advertising industry trends for 2017

Will brands be the next producers of great and long-form content in the industry? Johanna McDowell, chief executive of IAS believes they will...

By Johanna McDowell 12 Jan 2017

#BizTrends2017: Agencies need to observe, respond to marketers' changing needs

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

By John Little 12 Jan 2017

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