Media Trends

Marketing & Media trends

More Articles
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 16 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends affecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

Remind the world that responsible journalism in a healthy democracy holds power accountable and delivers the truth at all costs, despite what the architects of hate may say...

By Samantha Page 8 Jan 2018

#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

Newspapers build loyal audiences with quality journalism

Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...

7 Jun 2017

#BizTrends2017: Radio still thriving in a digital world

Far from killing the radio star, digital has enhanced radio's offering to audiences and advertisers alike…

By Karl Gostner 1 Feb 2017

#BizTrends2017: Connecting Africa in 2017

With the steadfast development of digital transformation, technology allows for more data opportunities from the increasing connected consumer, says Dawn Rowlands, …

By Dawn Rowlands 30 Jan 2017

#BizTrends2017: Personalisation takes centre stage

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year…

By Monique Claassen 17 Jan 2017

#BizTrends2017: Three things will drive broadcast innovation

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...

By Colin Cullis 16 Jan 2017

#BizTrends2017: The future of media planning is about the customer journey

This year sees not only the disruption, but total destruction of our comfort zones in media, warns Graham Deneys, strategy director at Carat...

By Graham Deneys 9 Jan 2017

Show more