Media Trends

Marketing & Media trends

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Newspapers build loyal audiences with quality journalism

Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...

7 Jun 2017

#BizTrends2017: Radio still thriving in a digital world

Far from killing the radio star, digital has enhanced radio's offering to audiences and advertisers alike…

By Karl Gostner 1 Feb 2017

#BizTrends2017: Connecting Africa in 2017

With the steadfast development of digital transformation, technology allows for more data opportunities from the increasing connected consumer, says Dawn Rowlands, …

By Dawn Rowlands 30 Jan 2017

#BizTrends2017: Personalisation takes centre stage

In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year…

By Monique Claassen 17 Jan 2017

#BizTrends2017: Three things will drive broadcast innovation

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...

By Colin Cullis 16 Jan 2017

#BizTrends2017: The future of media planning is about the customer journey

This year sees not only the disruption, but total destruction of our comfort zones in media, warns Graham Deneys, strategy director at Carat...

By Graham Deneys 9 Jan 2017