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#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

#BizTrends2018: Mobile means more e-commerce opportunity than ever before

The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop...

By Mark Mahoney 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Transformation in Africa's digital retail landscape

Undeniably, digital transformation continues to dramatically change the way we live and do business - almost daily it seems...

By Isabelle Lurquin 22 Dec 2017

How to thrive in the digital era

Forget about digital transformation until you have addressed how you plan to reinvent your business model to address the fundamental and irreversible shift in the way customers make purchasing decisions...

By Marc Gower 14 Dec 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Tailoring the customer experience boosts online sales

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China...

By Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017

Could the humble phone call be the future of digital CX?

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin...

By Rob Lith 31 Oct 2017

How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead...

By Jill Young Schutte 23 Oct 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

#Pamro2017: Customer expectations in a digital world

Wayne Hull, MD of Accenture Digital, spoke at Pamro 2017 on the topic of consumer expectations transcending traditional industry boundaries...

By Leigh Andrews 30 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

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International

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.

By Megan Bowman 10 hours ago

Joint venture set to bring superior blueberries to market

Combining their skills and strengths, Migiva Group and OZblu - currently one of the largest producers of blueberries in South Africa and Australia - have signed a joint venture agreement to form OZblu America. Through the production and delivery of exclusively patented varieties offering sweeter, juicier and crunchier blueberries, the joint venture will bring a superior blueberry consumer experience to market.

2 days ago

Untrustworthy memories make it hard to shop ethically

Imagine a shopper, Sarah, who is concerned about child labour and knows about groups like the Fair Wear Foundation that certify which brands sell ethically produced clothing. Hours after learning that fashion giant H&M reportedly sells clothing made by children in risky workplaces in Burma, she goes shopping. Completely forgetting about what she just heard, she buys an H&M dress.

By Rebecca Walker Reczek, Daniel Zane and Julie Irwin 3 days ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

15 Jan 2018

Steinhoff investors ask to join Dutch lawsuit

The Dutch Investors Association (VEB) says it has been approached by many South African-registered Steinhoff shareholders interested in participating in its class action against Steinhoff.

By Ann Crotty 12 Jan 2018

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