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Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

1 day ago

#BehindtheSelfie with... Simon Robinson

This #InnovationMonth, we go behind the selfie with Simon Robinson, co-owner, organiser and head of marketing for Mediatech Africa and owner of the Sun Circle Group...

By Leigh Andrews 3 days ago

New York Festivals ready for AME entries

The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017...

18 Sep 2017

Cannes to launch Sustainable Development Goals Lion at 2018 Festival

Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs)...

18 Sep 2017

Africa Safety Tour heads to South Africa, Zimbabwe

Facebook's Africa Safety Tour team is this week meeting with leading South African and Zimbabwean representatives, giving training, and facilitating workshops on the topic of online safety...

15 Sep 2017

Messe Frankfurt takes the reins of SA textile, footwear and apparel shows

Messe Frankfurt has acquired Africa's largest textile, footwear and apparel shows...

By Lauren Hartzenberg 11 Sep 2017

Tech, media, telecoms show celebrates 20 years

AfricaCom, Africa's leading media, telecoms and technology show celebrates its 20 year anniversary this year....

11 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze...

By Jessica Tennant 25 Aug 2017

#Loeries2017: Strategy and creativity have to work together says Grand Prix winners, BBDO

Impact BBDO's Dani Richa and Net#work BBDO's Gau Narayanan shares combined insights into BBDO's Loeries 2017 experience...

By Juanita Pienaar 24 Aug 2017

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy...

By Jessica Tennant 17 Aug 2017

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International

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

1 day ago

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

1 day ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

2 days ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

19 Sep 2017

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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