#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

AfricaCom 2018 launches conference, expos

Shaping Africa's digital future - AfricaCom launches free headliner conference tracks with worldclass speaker lineup...

16 Jul 2018

#SourceAfrica2018: Why Africa's clothing sector could lead in responsible sourcing

Whether you are a retailer, brand or manufacturer, the need to proactively manage social compliance issues in your supply chain has never been greater...

By Lauren Hartzenberg 6 Jul 2018

Retail tech innovation trends unpacked at annual RCS Summit

The latest technological innovations shaking up the retail sector across the globe were revealed at the second RCS Retail Summit, held in Cape Town and Johannesburg this week...

29 Jun 2018

#MFGIndaba: Industry 4.0: good or bad for manufacturing?

The two countries with the lowest employment in the world, Germany and Japan, are also home to the world's most automated manufacturing industries in the world...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Business beyond 2020

For manufacturers to stay ahead they need to think consciously about the next thing and come up with the next thing...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: An uncomfortable world

In same the way as the 1st, 2nd and 3rd Revolutions did, the 4th Revolution is creating discomfort around the globe...

By Danette Breitenbach 26 Jun 2018

AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

Source Africa 2018 to tackle trends, tech and trade in clothing and textile sector

Source Africa 2018 will open its doors at the CTICC on 21 June for a 2-day exhibition with free-to-attend seminar sessions aimed at the continent's textile, apparel and footwear sector...

4 Jun 2018

#MFGIndaba: Africa's opportunity to unlock industrial growth potential

Manufacturing Indaba 2018 promises to be bigger and more innovative than ever before, providing the broader manufacturing industry with a roadmap and the connections to unlock their growth potential and deliver accelerated GDP growth...

By Lauren Hartzenberg 28 May 2018

Agro-food, plastics, printing and packaging trade shows move to Abidjan

The agriculture and food industry, particularly in Abidjan, have been very dynamic - both in production and processing - and both sectors enjoy a prominent regional position as they also supply to other francophone countries in the region...

28 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

21 May 2018

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