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Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

4 Aug 2014

If you're content, we're content

"Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade.

Issued by Bizcommunity.com 18 Mar 2013

International

US broadcaster faces $13.3m fine for airing undisclosed paid ads

WASHINGTON - US regulators on Thursday announced a record $13.3m fine against a major television company for airing promotional content without telling viewers it had been paid to air it.

22 Dec 2017

#CreativeMorningsCT: TNW's Linda Mertens on mental health, the role of creatives and top 2018 trends

The most recent Creative Mornings talk took place on Thursday, 30 November and featured Linda Mertens from The Next Web (TNW) where she spoke about her initiative, Normaal Gesproken, a project focused on creating an inclusive conversation about mental health.

By Juanita Pienaar 20 Dec 2017

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