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#AfricaMonth

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

African youth demand a seat at the table

Voices of young Africans are becoming difficult to ignore. Africa's young people are demanding a seat at the political table and on the transformation train...

24 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Africa's growing youth population is a global 'growth engine'

The African Development Bank and its East and North African Governors have stressed the need for urgent measures to match the continent's growing population and youth unemployment...

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

Critical need for digital skills for Africa's youth

By 2050, the African population will double, to reach 2.5 billion - half of whom will be under the age of 25. Investing in education, in particular e-education, and digital skills, has to be a priority...

6 Mar 2018

Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

Technology in Africa: A guide for the year ahead

Many would say that in this age of exponential technology acceleration, a start-of-the-year tech trends report is rapidly becoming an exercise in futility. But don't believe them...

By Lee Naik 24 Jan 2018

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City...

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

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