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mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

2 days ago

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers

Elo Umeh, CEO of the Terragon Group, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising...

By Juanita Pienaar 9 Nov 2017

Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors...

By Yolandi Allen 7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Google Street View, Drive South Africa collab captures all of SA wilderness in 360°

"For the first time, travellers and wildlife lovers from across the globe can explore the full spectrum of South Africa's diverse wilderness areas on Google Maps and Street View."

3 Nov 2017

Could the humble phone call be the future of digital CX?

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin...

By Rob Lith 31 Oct 2017

Zimbabwe Customer Satisfaction Index launched

The Chartered Institute of Customer Management (CICM) has launched Zimbabwe's first of its kind Customer Satisfaction Index...

24 Oct 2017

How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead...

By Jill Young Schutte 23 Oct 2017

The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 20 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

NAEB markets Rwandan tea under national tea brand

Rwandan tea will now be marketed under the Rwanda National Tea brand name as one of the ways to strengthen consumer confidence, as well as promote and ensure its competitiveness on the local and global markets...

By Peterson Tumwebaze 5 Oct 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

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International

Winners announced for 2017 Epica Awards

In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grands Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

1 day ago

SA's SJ Myeza presented with Young Guns 15 Creative Choice Award!

In addition to celebrating the full class of 32 winners at the ceremony that was held on Thursday, 16 November 2017, in New York, The One Club for Creativity revealed two additional special awards recognising the best of the best of young creatives age 30 and under.

1 day ago

Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams. Especially early on in the life of your company, money can be extremely tight if you are not creative and constantly looking for ways to make money, aside from your traditional business. Whether you call it an alternative revenue stream, a side hustle or any other appropriate description, the most successful entrepreneurs find additional ways to create income for themselves and their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington. The conference, titled 'Connecting Women Businesses Globally: Accelerating Growth Through Innovation and Technology' is sponsored by Microsoft, who is also hosting the event at their global headquarters in Washington State on 12-14 November 2017. This year's conference has a strong focus on technology, cybersecurity and innovation, issues that are pivotal to IWEC's sophisticated global network of women-owned businesses, whose combined revenue exceeds $25bn per year.

2 days ago

JWT creates "Be Famous Famous" campaign for One Show 2018 call for entries

The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicked off yesterday, Wednesday, 15 November 2017, with the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

2 days ago

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