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#AfricaMonth

#NewCampaign: Gimme #HopeJoanna campaign

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

How artificial intelligence can detect - and create - fake news

When Zuckerberg told congress Facebook would use AI to detect fake news, he wasn't particularly specific about what that meant...

By Anjana Susarla 4 May 2018

#WorldPressFreedomDay: Freedom to do journalism

Africa's gift to the world - World Press Freedom Day every 3 May - keeps giving. Today, this freedom is possibly more relevant than ever...

By Guy Berger 3 May 2018

Guardian Media Group and D&AD creates global festival of creativity

Guardian Media Group and D&AD have partnered to establish a new global festival...

26 Apr 2018

Facebook Africa, Digify Africa launch online safety programme for SA youth

Facebook Africa and Digify Africa have partnered to launch an online safety programme called Ilizwe Lam, Xhosa for my world...

By Jessica Tennant 25 Apr 2018

#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Airbnb releases new filters and features to help disabled guests find the right accommodation

Airbnb has released 21 new accessibility filters to aid disabled guests in find accessible travel accommodation. Previously, guests on Airbnb were only able to search for ''wheelchair accessible' listings, which did not always meet travellers' individual needs...

20 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

New website launched for investors in Africa

Ecobank has launched an African markets website to provide key facts for businesses and investors on the economies of Sub-Saharan Africa...

6 Mar 2018

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

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