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#AfricaMonth

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

19 hours ago

Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 3 days ago

AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

3 days ago

Latest consumer confidence for West Africa reveals mixed bag of sentiment

It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty...

Issued by Nielsen 16 May 2018

Latest consumer confidence in East Africa shows positive turn

In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102...

Issued by Nielsen 14 May 2018

PAMRO launches call for papers

Call for papers for the 19th PAMRO All Africa Media Research conference...

14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018

Africa's economy is projected to continue to rise to 3.2% in 2018 and to a further 3.5% in 2019, according to the latest World Bank report released early 2018...

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

The study outlines a number of key findings and trends among millennials who demand more adventurous travel experiences...

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact...

2 May 2018

Investor sentiment high in Africa

Forecasts of solid regional growth on the continent are sending investor sentiment high when it comes to investing in Africa...

27 Apr 2018

Call for applications: Google Deep Learning Indaba

Applications are now open for the second Deep Learning Indaba which aims to strengthen the foundations of African machine learning and to increase the participation of African researchers in the field...

26 Apr 2018

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