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The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

Strategic appointment for Burson-Marsteller Africa

Burson-Marsteller Africa has strengthened its financial and investor relations offering...

13 Feb 2018

Print monitoring for press release distribution in Africa launched

The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...

7 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Tell the authentic stories of Africa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...

By Moliehi Molekoa 31 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa...

By Jessica Tennant 29 Jan 2018

It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

African Union finally speaks out about Trump

The African Union's anger at Trump's derogatory remarks on Africa is unusual for an organisation that rarely speaks out, according to the Institute for Security Studies...

19 Jan 2018

The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

18 Jan 2018

#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries...

8 Dec 2017

Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Kenya crowns best PR company

Hill + Knowlton Strategies Kenya, has been awarded the overall best Public Relations Company of the Year at the 2017 Public Relations Society of Kenya gala award...

22 Nov 2017

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International

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 1 day ago

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

1 day ago

Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration.

By Danette Breitenbach 2 days ago

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold.

By Leigh Andrews 2 days ago

Applications for the 2018 Cannes Lions Festival See It Be It opens

See It Be It has opened for applications for the 2018 Cannes Lions Festival with Spotify announced as the official partner.

13 Feb 2018

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