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#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 2 days ago

Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries...

8 Dec 2017

Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Kenya crowns best PR company

Hill + Knowlton Strategies Kenya, has been awarded the overall best Public Relations Company of the Year at the 2017 Public Relations Society of Kenya gala award...

22 Nov 2017

APO partners with Rugby Africa

APO Group and Africa's rugby governing body, Rugby Africa, sign a ground-breaking strategic partnership to develop the sport across Africa...

21 Nov 2017

Ethiopian PR firm joins Burson-Marsteller Africa network

Burson-Marsteller Africa announces partnership with Prologue Burson-Marsteller...

15 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

In-house public relations expertise is essential

In the public relations (PR) industry, there is a constant debate about the value of hiring a PR employee or outsourcing a PR consultancy...

By Jennilee Peremore 31 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 Oct 2017

BREAKING: Ireland/Davenport changes its name

Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed...

10 Oct 2017

AB InBev Africa appoints Dentsu Aegis

AB InBev Africa has appointed Dentsu Aegis as its media planning and buying agency for its Africa business...

4 Oct 2017

Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency...

29 Sep 2017

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International

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

18 hours ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 23 hours ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

23 hours ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

1 day ago

Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said.

1 day ago

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