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Media deal to increase brand exposure for African rugby
Media deal to increase brand exposure for African rugby

APO Group and Kwesé Sports announce strategic alliance to promote rugby across Africa and the globe...

1 day ago

Twitter Lite.
Twitter Lite now available in over 45 countries

Twitter announced this week that it has expanded Twitter Lite to 21 more countries, including five countries in Africa...

15 hours ago

CPJ welcomes release of Nigerian journalist Jones Abiri

The Committee to Protect Journalists welcomes the release from detention of Nigerian editor and publisher, Jones Abiri...

13 hours ago

West Africa consumer confidence shows divergent sentiment

While Nigeria's Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana's CCI for the same quarter has fallen 12 points to 108...

Issued by Nielsen 11 hours ago

New pan-African news agency launched

African Daily Voice (ADV) will provide comprehensive coverage in text, photo, video and computer graphics of African news...

2 days ago

How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

1 day ago

Fak'ugesi Digital Africa Residency expanded

The Fak'ugesi African Digital Residency programme goes trans-continental in 2018...

1 day ago

Ensuring all African businesses benefit from AfCFTA, Agenda 2030

The United Nations Economic Commission for Africa promotes use of disruptive technology to enhance financial inclusion in Africa...

1 day ago

Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 2 days ago

6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 2 days ago

The path to sustainable growth is customer acquisition (Part 1)

Customer loyalty has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

By Tyron Sharnock 2 days ago

#DesignIndaba2019: Wanuri Kahiu announced as speaker

Renowned filmmaker and author Wanuri Kahiu has been announced as one of the speakers at the 2019 Design Indaba...

By Juanita Pienaar 2 days ago

Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

Cameroon community radio destroyed in alleged arson attack

Cameroonian authorities should speedily investigate an alleged arson attack on community radio station Sky FM in the volatile Northwest region...

2 days ago

Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 3 days ago

Watch out Trump, China is taking Africa from under your nose

Currently, the battle for supremacy on the African continent is being fought out between the leaders of Asia's two superpowers - China and India - and, for the most part, the United States is nowhere to be seen...

By David A. Andelman 3 days ago

East African consumer confidence continues to rise

Kenya's latest CCI score for Quarter 2, 2018, has risen two points since the previous quarter to 104, displaying much-improved sentiment from the low of 94 recorded in Q4, 2017...

Issued by Nielsen 2 days ago

Scan Display is open for business in Rwanda and Kenya

Both Rwanda and Kenya are growing economies with business-friendly environments and first-world eventing facilities...

Issued by Scan Display 3 days ago

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want...

By Andy Walker 3 days ago

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